South Mall is the first and only mall-type shopping center in the Studentski Grad area, opening in October 2009. Positioned in the south-eastern part of Sofia, in the youthful Studentski Grad district with a view of Vitosha, it is conveniently located near the Winter Palace and the “Simeonovsko shosse” boulevard, a major entrance-exit highway. The shopping center features modern architecture, consisting of two floors with a total built-up area of 3000 sq.m. It offers 40 stores, stands, and restaurants, along with 40 external and two levels of underground parking spaces.

South Mall boasts a simple, clean, and cozy design, providing a precise mix of goods, services, and entertainment. The 40 stores cover a diverse range of offerings, including women’s and men’s fashion, leather goods, accessories, jewelry, pharmacy, optics, children’s clothing and toys, accessories, gifts, an MMA and Jiu Jitsu gym, and various service ateliers such as hairdressing salon, dry cleaning, RODA supermarket, bill payment kiosk, cable and internet operators, restaurants, and more.

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