Since its grand opening on March 28, 2013, Paradise Center has established itself as Bulgaria’s premier lifestyle hub—a captivating blend of commerce and entertainment distinguished by its remarkable architecture and interior design. This monumental project, the largest of its kind in Bulgaria and a standout in Europe, thrives on the symbiosis of nature and human elements, evident in its logo and meticulously curated details.
Inspired by its strategic location between the city center and the mountain, Paradise Center features four distinctive interior zones: “The Garden,” “The Canyon,” “The Terrace,” and “The Boulevard,” each boasting unique concepts and designs. At the heart of the project lies a natural garden adorned with two waterfalls, basking in natural light in the central atrium. The panoramic elevator, offering a bird’s-eye view, seamlessly connects all levels.
Paradise Center is a haven for renowned brands, hosting their premier stores. The commercial space spans three levels—two above ground and one underground. The retail mix encompasses global fashion brands, home goods, decor, modern optics, Zoo Mall, and more. The center is home to retail giants such as Carrefour, with its sprawling 8,000 square meters hypermarket, and the leading Technopolis hypermarket chain.
Entertainment at Paradise Center is unparalleled in the country. The international Cinema City chain beckons movie enthusiasts with its 14-screen multiplex, including a 100-seat 4DX cinema hall. Funtopia Bulgaria, an entertainment center for both adults and children, and Sky Park—the first theme amusement park in Bulgaria—are among the captivating attractions. The center boasts the first synthetic ice rink, ICE SYNTHETIC RINK, covering an area of 200 sq.m.
The gastronomic offerings are diverse, featuring restaurants like the revamped Happy with a focus on grill and barbecue, a Greek fish restaurant, an Italian eatery, Bulgarian cuisine, cafes, and pastry shops. The sports complex Orange Fitness, sprawling across 4,032 sq.m., includes a swimming pool, a rejuvenating spa, fitness facilities, squash, spinning, and yoga.
Paradise Center stands on over 208,000 sq.m. of developed area, with a gross leasable area exceeding 80,000 sq.m. The two-level underground parking, accessible from “Henrich Ibsen” Street and “Todor Kableshkov” Blvd., provides nearly 2,000 parking spaces, with exits to “Srebarna” Street and “Cherni Vrah” Blvd.
Positioned as Sofia’s best-connected project, Paradise Center stands at the intersection of Cherni Vrah Blvd., Henrich Ibsen St., and Todor Kableshkov Blvd. Accessibility is seamless via car, surface transport, or the underground public transport network. The planned metro station “Vitosha,” an extension of metro line M2, will feature a direct entrance-exit to level -1 of the shopping center.
With its commanding views of Vitosha and exceptional connectivity, Paradise Center has become a cherished destination for locals and visitors alike. Hosting pivotal events on Bulgaria’s cultural and business calendar, the center continues to set standards in commercial innovation, leisure options, and event management.